DESCRIPTION
Panel 3: The Digital Sports Economy: Media, Betting, and Commercial Strategy
11th Annual Berkeley Law Sports & Entertainment Conference: Rewriting the Playbook: Ownership, Player Rights, and the Digital Evolution of Sports
Thursday, March 12, 2026 | 10:00 a.m - 3:00 p.m (PT)
Program Info | Agenda | Resources
[Audio only]
Speaker(s)
Betul Ayranci (Senior Director, Legal & Business Affairs at FOX Sports)
Rick Trachok, Senior Counsel, McDonald Carano; Berkeley Law Lecturer
Conference Info
On behalf of the University of California, Berkeley, School of Law, we cordially invite you to attend the 11th Annual Berkeley Law Sports and Entertainment Conference! The conference, which will be held in person at The Faculty Club at UC Berkeley on Thursday, March 12, 2026, is hosted by the Berkeley Journal of Entertainment and Sports Law and the Berkeley Center for Law & Technology. This marquee event brings together leading executives, industry professionals, attorneys, athletes, talent, and students to discuss the leading topics in sports, entertainment, law, business, and culture. This year, the conference’s theme is “Rewriting the Playbook: Ownership, Player Rights, and the Digital Evolution of Sports.”