DESCRIPTION
Tuesday, November 17, 2026 | 11:00 a.m. (PT) | B-CLE Webcast
Presented with Bird & Bird
1.00 General CLE Credit Offered
Program Info | Add to Calendar
That invisible pixel tracking who opens your marketing emails may now require consent, even if your company has no office in Europe. In April 2026, regulators in France, Italy, and the UK each confirmed that email tracking pixels fall under the same rules as cookies, and those rules turn on where the reader’s device is located. Join Vincent Rezzouk-Hammachi, partner at Bird & Bird in San Francisco, with London colleagues Anna Iorio and Alex Jameson, as they compare how each regulator handles consent, withdrawal, and exemptions. You’ll leave with a practical checklist for what to do next.
Speaker(s):
Vincent Rezzouk-Hammachi, Partner, Bird & Bird
Alex Jameson, Senior Associate, Bird & Bird
Anna Iorio, Data Protection Advisor, Bird & Bird
Who Should Attend
- In-house and outside counsel at U.S. companies that email people in Europe or the UK
- Privacy and data protection professionals
- Marketing and email teams that track opens and engagement
Key Takeaways
- The location of the reader’s device, not the sender, decides whether the rules apply.
- France’s transition period ended July 14, 2026; Italy’s compliance deadline is October 29, 2026.
- Consent rules differ: Italy allows bundled consent but requires a pixel-only opt-out, while France generally requires separate consent.